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Top 10 Benefits of SEO Link building – The Growth your Business

As any company or startup running an SEO campaign, you’re undoubtedly aware of the necessity of good SEO. This goes beyond keywords – you need the right onsite technical structure, content strategy, and meta-data in place.

But have you spent enough time on link building? Link building is (still) a vital element of your ‘off-page SEO (i.e., all the activities you do away from your site to raise your spot in search).

So you’re not already doing so, it’s time to put link building at the heart of your SEO marketing strategy.

What is link building?

As the name implies, link building involves the process of getting links to your site.

Benefits of SEO Link building

It’s about more than simply posting links pointing back to your domain everywhere on the internet. This scattergun approach won’t boost your rankings. Instead, you need to balance your strategy and build relationships with other authorities – only placing links when valuable and relevant to users.

Here are ten major benefits to developing a sound link-building strategy.

  1. Links give you credibility.

Links provide your site with credibility since they act as third-party indicators of your domain’s authoritative strength. Google aims to provide users with the most relevant results. To do this, it factors in ‘authority. The higher the quality of links directed towards your site, the higher your credibility factor.

Google works because good publishers will link to your content. After all, it will enhance their user experience. Aim to only build links from authoritative sites – five good links always outweigh 50 bad ones.

You should also think about the number of domains you’re linking back from – it’s better to get ten links from 10 different authoritative domains rather than ten from just one.

2. Google uses links to rank your site.

Without link building, you’re not accounting for over half of Google’s ranking considerations. Links are very important to Google – it’s almost impossible for Google to rank your site if you have no links to it, no matter how great the content on your web pages. To rank higher than your competitors, you need more backlinks than they have.

Benefits of SEO Link building

Take part in practices that Google’s algorithms look upon favorably, i.e., attempts to build value and authority. Create unique and original content and share it. Create links that are trusted, diverse and relevant to build better results.

3. Backlinks will get you an increase in web traffic.

Link building is one of the best ways to attract relevant audiences from industry authority sites. By targeting relevant audiences and niches, you will improve traffic from external sources – and web traffic is a good indicator of your website’s health.

4. Link building leads to higher site metrics and SEO scores.

If you’re SEO savvy, you’ll understand terms like Domain Authority (DA), Domain Rating (DR), Page Rank (PR), Alexa Rank, and so on. By building backlinks, you’ll increase these metrics, and your website will benefit health-wise. This will also aid visibility and exposure.

5. Greater revenue opportunities and more sales

More traffic and better metrics mean more opportunities for revenue generation. Your site will appear higher in search results, leading more potential customers to you. This means you’ll be able to sell more products and services – as well as generate new avenues of revenue.

6. Improved relationships within your niche

By doing as Google recommends and focusing on building links within your industry niche, you’ll create relevant links and become connected more closely with authority players in your sector. This can open up opportunities for other avenues of collaboration too.

7. Help to stand out as an authoritative voice.

Naturally, you want your brand to be at the forefront of your industry, and sustained link-building can help you do this. You’ll experience better sales and revenues as a brand leader because people will see you as a trusted figure. As an authoritative voice, you’ll be the company that dominates conversations in your field.

8. A continuous source of referral traffic

Once you’ve created a permanent link on an authority site, you should get regular traffic from that link in the future. Compare this to traditional advertising and marketing models – once an ad runs its course, you no longer get traffic. By building high-quality backlinks, you’re ensuring your website sees traffic from external sources for the long term.

9. Increased visibility and exposure

As well as using link building to increase search rankings, it can support credible lead generation. For example, if you want to reach out to an audience in a new geographical location, link building will help you raise awareness in that location. This can have a big positive impact on your business and help establish you as a trusted brand quickly.

10. Lower bounce rates

Google defines ‘bounce rate’ as “The number of single-page sessions.” In other words, the number of people who visited one page of your site then left without looking around the rest of your site.

Benefits of SEO Link building

When you’re link building, don’t just think of inbound links but internal links too – the mixture makes your backlinking look more organic. Internal links make it easier for Google to navigate your site; they also make it easier for users to navigate your content. By making it easier for visitors to find the content, they want you’ll keep people on your site for longer and reduce the bounce rate.


We hope this post has inspired you to get started with or improve your backlinking strategy.

On a final note, if you want to achieve real success in link building, don’t go down the route of buying links. You won’t even know if the links you’re buying will work – and there’s a chance they could even work against you in the long run.

Instead, while it will take up more of your time, aim to get referrals from high authority websites. Ramp up your content marketing (and make sure it’s high quality) and integrate your link-building strategy across all your other channels.